Blog – One Smart Monkey

Why Political Campaigns Can’t Rely on the Press Anymore

Here’s the uncomfortable truth most campaigns don’t want to hear: that feature you just landed in a major publication? Most

Economic disruption exposes what was already fragile. It also rewards the businesses that stay disciplined when others overextend. If you

The tech industry has a bad habit of selling solutions before they’ve solved anything. Every year brings a new wave

SEO stands for search engine optimization. It’s the practice of making your website show up when people search for what

Every few years, someone declares email marketing dead. Usually right around the time their open rates drop. And every year,

Short answer: maybe. And not for the reasons most people think. The standard pitch is that ads equal growth. Spend

A lot of small business owners treat their website like a business card. Something to hand out, something to point

You hired someone to build your website. Someone else runs your ads. You handle email yourself when you remember. SEO

There’s a reason David Ogilvy called the headline the most important element of any advertisement. Not the photo. Not the